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Certification Course · PG Certificate in AI Powered Product and Design Thinking

PG Certificate in AI Powered Product and Design Thinking

6 Months | Mode- Online

Fee
₹99,000 + GST
Schedule
6 Months | Sep 26, 2026 - Apr 03, 2027 | Online
Seats
Few Seats Left
Enrolled
45
Trainer
upGrad
Rating
★ 4.5
Few Seats Left seats
PT

Overview

About this course

Course Overview:
The PG Certificate in AI Powered Product & Design Thinking equips you with the skills to manage products across the complete lifecycle from customer discovery, problem framing and prototyping to product strategy, roadmapping, pricing, launch and growth. Learn to apply AI across the product workflow, while building practical expertise in Design Thinking, product economics, analytics, and experimentation.
This program is designed to help you build practical, job-relevant product skills through live learning, real-world cases, hands-on projects, and a live industry capstone. Learn from customer-centric problem solving to AI-assisted product development and growth, while earning credentials from iHUB DivyaSampark, IIT Roorkee and upGrad × Microsoft × LEAH.

Outcomes

What you'll achieve

  • Designed for sales & marketing professionals looking to transition into product-centric roles and build stronger product, customer and AI capabilities.
  • Ideal for product managers, associate product managers and program managers looking to strengthen product growth strategy, Design Thinking and AI capabilities.
  • Relevant for business leaders, entrepreneurs and consultants looking to apply AI, innovation and customer-centric thinking to business and product challenges.
  • Graduate or Diploma holder in any discipline
  • AI Embedded Across the Product Management Workflow
  • Build the Complete Product Management Toolkit
  • Design Thinking as a Product Skill
  • Growth Product Strategy, Economics & Experimentation
  • Live Learning & Industry-Led Application
  • Dual Credential Advantage

Curriculum

Download the course curriculum

Voices

Learner testimonials

Build a strong foundation in Product Management by understanding the PM role, product thinking, and the product lifecycle across different business and industry contexts.

M1

Module 1

Product Management Foundations & Product Lifecycle

Learn how to uncover customer needs, identify meaningful opportunities and validate problems using structured discovery and Jobs-to-be-Done approaches.  

M2

Module 2

Customer Discovery, Insights & Jobs-to-be-Done

Develop the skills to understand market opportunities, identify target segments, assess competitive positioning, and estimate market demand. 

M3

Module 3

Market Structure, Segmentation, Positioning & Forecasting

Apply Design Thinking to understand customer needs, frame the right problems, and develop solutions through a structured, customer-centric process. 

M4

Module 4

Design Thinking & Problem Framing

Translate product problems and concepts into tangible experiences through wireframing, prototyping, and usability testing.  

M5

Module 5

Product Design, Prototyping & Usability

Learn to translate product vision into actionable strategy, prioritize opportunities, and build roadmaps aligned with business and customer outcomes. 

M6

Module 6

Product Strategy, Roadmapping & Prioritization

Build the skills to work effectively with engineering teams, translate product requirements into actionable documentation and manage delivery through Agile practices. 

M7

Module 7

Agile Delivery, PRDs & Working with Engineering

Develop the commercial skills required to evaluate business models, set prices, and assess the financial performance and viability of products.

M8

Module 8

Business Models, Pricing & Product Economics

Learn to position products, build compelling product narratives, and develop go-to-market strategies that connect product value to customer and market needs.  

M9

Module 9

Product Marketing, Brand Marketing, GTM & Launch

Use product and growth metrics to understand performance, evaluate customer behaviour and make data-informed product decisions.  

M1

Module 10

Growth, Analytics & Product Performance Metrics

Understand where AI can add value across the Product Management workflow and apply AI tools to research, documentation, analysis, and prototyping. 

M1

Module 11

AI for Product Managers — Applied

Develop the leadership and decision-making skills required to drive products across functions, while applying the program's learning to a live industry problem. 

M1

Module 12

Product Leadership & Live Industry Capstone

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