A DST · NM-ICPS initiative at IIT Roorkee

Join the innovative community — Post about your research, and get recognition from fellow researchers and investors

Certification Course · Executive Certificate Course in AI-Driven Marketing and Sales Automation for Business Growth

Executive Certification in AI Orchestration and Business Automation

1 Live Online Class per Week (6 Months)

Fee
₹1,55,000 + GST
Schedule
1 Live Online Class per Week (6 Months) Plus 2 Practical Exercises Weekly
Seats
100
Enrolled
25
Rating
★ 4.5
Apply now 100 seats
EA

Overview

About this course

Build a thriving service business and master AI-powered automation across marketing, sales, and operations—whether launching your own consulting practice or scaling existing services. This comprehensive 6-month Executive Certification in AI Orchestration and Business Automation is jointly presented by iHUB DivyaSampark, IIT Roorkee, and SkillArbitrage, combining 175 years of IIT Roorkee's academic excellence with SkillArbitrage's position as a leading edtech platform.
No coding required. No prior AI or technical experience necessary—just a willingness to learn how to leverage 8-9 AI tools monthly to build scalable business systems, acquire global clients, and deliver high-value services.

This executive certificate program teaches you to implement AI and automation across the complete business lifecycle. You'll master building service businesses from scratch—identifying your niche, defining customer personas, creating irresistible offers, and conducting discovery calls that convert. You'll learn AI-driven marketing systems including social media management with automated content calendars, SEO-optimized content creation, high-converting landing pages built 3x faster, and email funnels that drive conversions. On the client delivery side, you'll implement project management tools (Asana, ClickUp, Trello, Notion), create SOPs and training documents for delegation, build smooth onboarding experiences, and set up CRM systems (Hubspot, Zoho) with automated nurturing sequences. You'll also master lead generation and qualification, remote team building and management, video content creation with AI avatars and editing tools, and strategies for upselling high-value services to delighted customers.

Outcomes

What you'll achieve

  • Business Owners & Founders looking to scale their sales operations systematically
  • Sales Leaders & Managers wanting to build AI-powered sales organizations
  • Marketing Directors seeking to integrate AI automation into their strategies
  • Entrepreneurs planning to expand into international markets
  • Growth Managers focused on building scalable revenue systems
  • Startup Founders ready to transition from doing to building
  • Anyone with minimum 12th grade qualification and business/sales experience
  • International students can apply for the program, provided they meet the eligibility criteria set for the course.
  • 6-Month Comprehensive Training – Deep dive into all aspects of AI-powered sales
  • Live Online Classes –Master classes from IIT Faculties or Industry experts
  • Practical Implementation Focus – 2 exercises per week for hands-on learning
  • Complete LMS Access – Digital study materials on web, Android & iOS apps
  • Doubt Clearing – Continuous instructor support throughout the program
  • Internship & Job Support – Career advancement and placement assistance
  • CV Enhancement & Interview Prep – Professional development support
  • Professional Networking Coaching – Build strategic industry connections
  • Article Writing & Publishing Training – Establish thought leadership
  • 3-Year Content Access – Stay updated with evolving AI tools and strategies
  • Campus Immersion – 2 days campus immersion and certificate issuance ceremony at IIT Roorkee*
  • Official Student ID - Get official student ID Card from iHub, IIT Roorkee*
  • Newsletter - Get iHub, IIT Roorkee newsletter subscription

Curriculum

Download the course curriculum

Voices

Learner testimonials

  • Core Architecture of a Sustainable Business Model

  • Strategic Niche Identification and Client Pain Point Analysis

Module 1

Module 1

Business Foundations

  • AI-Driven Market Intelligence and Competitive Analysis

  • Strategic Community Development and Stakeholder Engagement

  • Professional Proposal Development and Brochure Design

Module 2

Module 2

Market Research & Community Building

  • Enterprise Social Media Management with AI Integration

  • Advanced Video Content Production and Post-Production with AI

Module 3

Module 3

Social Media & Content Marketing

  • Comprehensive Lead Acquisition and Qualification Frameworks

  • High-Converting Landing Page Architecture and Design

  • Strategic Email Marketing and Conversion Funnel Development

Module 4

Module 4

Lead Generation & Conversion

  • Data-Driven Advertising Campaign Creation and Copywriting Excellence

  • AI-Enhanced Search Engine Optimization Strategies

Module 5

Module 5

Advertising & SEO

  • Strategic Service Package Design and Development

  • Revenue Optimization Through Innovative Product Offerings

Module 6

Module 6

Offer Creation & Pricing

  • Executive Calendar Management and Strategic Discovery Call Facilitation

  • Remote Sales Infrastructure Development and Performance Monitoring

  • AI-Powered Upselling and Cross-Selling Methodologies

Module 7

Module 7

Sales Systems & Client Acquisition

  • Advanced Collaborative Project Management Platform Utilization

  • Business Intelligence and Management Information System Design

Module 8

Module 8

Project Management & Tracking

  • Streamlined Client Onboarding Experience Design with AI

  • Generative AI Integration for Professional Documentation and Collaboration

Module 9

Module 9

Client Onboarding & Delivery

  • Enterprise Knowledge Management and Internal Documentation Architecture

  • AI-Assisted Standard Operating Procedure and Training Material Development

  • Customer Support Excellence Through Template-Based Communication Systems

Module 10

Module 10

Documentation & Support Systems

Chat with us